Hello, I’m Sunny Tsang.

Hello, I’m Sunny Tsang.

I’m a 4x entrepreneur with 3 exits, investing in VCs and startups while continuing to build products and companies.

I’m a 4x entrepreneur with 3 exits, investing in VCs and startups while continuing to build products and companies.

I’ve spent my career building products and companies from the ground up. I founded several companies, including AnyPerk, part of Y Combinator’s Winter 2012 batch, which later became Fond and was acquired by Reward Gateway.

Today, I work across product, design, company building, and investing.

🌞 About me

Name

Sunny Tsang

Based in

San Francisco, USA

Date of Birth

October 23rd

Place of Birth

Minnesota, USA

What I do

Product, Design, Company Building & Investing

Off the clock

Coffee Roasting, Movies & Collecting Art

Driver’s License

C type

✨ Building products and companies

I grew up across Taiwan, Hong Kong, Japan, and the United States, and studied design at California College of the Arts in San Francisco before leaving the program.

I started as a designer and went on to build products, companies, and teams in technology.

2003

🚀 Founded Sunny & Co.

Founded a trading card company focused on physical collectibles.

2005

🚀 Founded Goood Company

Founded a Tokyo-based design consultancy working across product, branding, and design.


We worked with organizations including UNIQLO, KDDI, and the Tokyo Metropolitan Government.

2010

🤝 Goood Company was acquired

Goood Company was acquired, marking my first company exit.

2010

🚀 Started building consumer technology products

Founded a startup focused on helping people discover mobile apps by price, category, and other criteria.

2011

🚀 Founded AnyPerk

Founded AnyPerk to help companies create better employee experiences through perks, rewards, and recognition.


AnyPerk later became Fond.

2012

AnyPerk joined Y Combinator as part of the Winter 2012 batch.

2015

📈 Raised an $8.5M Series A

AnyPerk raised $8.5 million in Series A funding led by DCM Ventures.

2016

The company went on to raise more than $25 million from investors including Andreessen Horowitz, DCM Ventures, Digital Garage, and others.

2023

Reward Gateway acquired Fond (1, 2, 3)after more than a decade of building the company.

2024

👋 Joined Noxx as a product leader

Joined Noxx as a product leader, overseeing both the product and marketing teams while working across product strategy, design, go-to-market, and company growth.

2026

Noxx was acquired in 2026, marking another chapter in my journey building and growing technology companies.

Today

🛠️ Building, designing, and investing

Today, I work across product management, product design, company building, and investing.


I invest in startups and funds, work with teams on product development, and continue exploring new ideas and companies to build.

🤝 Let’s connect

I’m always happy to meet founders, builders, designers, investors, and people working on interesting ideas.

If you’d like to talk about products, startups, design, investing, or something you’re building, feel free to reach out. I’m always open to a good conversation and meeting thoughtful people doing ambitious work.

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